Choosing a product to promote is critical, second only to selecting your niche. After you have selected your niche, choose your product. A good rule of thumb is to choose $100+ products which will give you more advertising fee income. But when starting out, it may be helpful to promote some low cost items to build up the advertising fee rate for future sales. The theory is that you can sell more low cost items than high cost items, which will increase your advertising fee rate.
Because Amazon’s starting commission is only 4% for the item that sells, it’s important to sell higher priced items if at all possible. That percentage can go as high as 8.25% if you sell sufficient product quantities. Amazon allows you to sort by price which makes it easier to find the products and price range you want to promote.
Regardless of whether you promote low or high priced items, the products you choose should have a minimum of a 4 star review on Amazon. You will find the reviews on Amazon's product pages.
Don’t choose one product to promote, instead, you can choose a set of products that fit in your niche. For example, let’s say your niche is dogs, you could promote dog collars, dog leashes, dog beds, dog bowls, dog health care products, dog flea treatments, etc. I'm sure you get the idea for promoting multiple products and those multiple products must fit well within your niche.
Next, you need to be knowledgeable about the products you plan to promote in your niche, as you will be writing about these products and doing reviews on them. You might be creating top lists, comparisons and more. When you are knowledgeable about the products you are promoting, your visitors will see you as an expert. This will entice them to come back to your site to see what you have to say about various products.
Take the time to create a good landing page on your web site or blog. Your landing page needs to sum up your product details and how it benefits your visitors. Your landing page should not be over selling the products you have to offer but mainly point out the benefits for the buyer. If your visitors feel like it is just a "hard sell," they are not going to respond to your promotion. Always create an atmosphere that will build trust and your visitors are going to be much more willing to part with their money.
Try to think like a customer when planning and designing your product landing pages. Also, keep this "mind set" throughout all steps of your transaction. If you do this from the time your customer first visits your website right through to after sales care, you will create a repeat customer base and more income. It is much better to have repeat customers than having to generate new customers. It is key to running any successful online business.
This marketing strategy book How to Market your Business Every Day for Zero Dollars can be very beneficial to your business.
"How to Make Money as an Amazon Associate" is also a good choice to help you get started.
|As an Amazon affiliate, if you do it right, you can run a successful business online. There are many people that make a full time income as a Amazon Affiliate and they get to lead a lifestyle that offers them more freedom financially, due to their Amazon earnings.|