Tuesday, January 13, 2015

What Is The Most Important Factor In List Building?

Introduction to List Building

If you are involved in Internet Marketing, I'm sure that you have heard that the money is in the list, and without a list, you don’t really have a business.  If you are a newbie to Internet Marketing, you will hear it repeatedly.

Of course, it’s absolutely true.  You need a list and you need to know how to use it properly to profit from your business.

The problem is most Internet marketers won’t tell you exactly what is involved in building a list, so if you’re just starting out, you know you need to build a list but you don’t really know where to start.

The START is where the majority of people get stuck.

The major factor in list building begins with a squeeze page. There are many different names for it – capture page, landing page, lead page, opt-in page – but they’re all the same thing, and they all function to do the same thing: to get visitors to hand over their email address.

A squeeze page is defined as a single web page with the sole purpose of capturing a visitor's information for follow-up marketing; which means that the squeeze page has NO exit hyperlinks for the visitor to click. They are also designed using color psychology, catchy sales copy and keyword rich text with SEO optimization in mind.  Some advanced marketers also use audio and video on their squeeze page.

Basically, a squeeze page is similar to a short sales page, but instead of a 'buy now' button, the squeeze page has a form for the visitor to give you their name and email address in return for a free gift or something else that is valuable. 

When they give you their details (opt-in), they're agreeing that you can contact them in the future.  The whole point is to build a list of leads (people) to which you can promote your product(s) via email again and again and get some sales.

One can argue that your squeeze page is the major factor in the entire list building process, because if you don't have a squeeze page, you have no method for visitors to join your list. 

You need to focus on making your squeeze page as effective as possible, and that’s what we’re going to show you next.

Why Do You Need A High-Converting Squeeze Page?

You may ask, "Why do you actually need a squeeze page in the first place?"  You could just put an opt-in form on your blog or sales page.

The problem with just having your opt-in form on a regular site is that the attention gets diverted away from the form. Remember, when you want people to take a specific action (like entering their email into an opt-in form) you want to make it as easy as possible for them to do that, with no distractions.

Sending them to a blog also distracts them from that one objective. There are posts to read, videos to view, links to click.

Contrast that to sending people directly to your squeeze page, where there is nothing except:

  • A powerful headline
  • A strong call-to-action
  • An opt-in form.
There is no way their attention can be diverted anywhere; it goes directly to the opt-in form.

When you have a new visitor to your site (regardless if it’s a squeeze page, website or a blog) you only have a few seconds to grab their attention. It’s really easy to get distracted online, so you want to convert them from being a new visitor to a subscriber before they click to something else.

That's why, when you have an effective squeeze page, your visitor will not have excuses to click away but will spend more time reviewing your opt-in offer (free gift, etc.).  This additional time may be what gets them to signup to your list.

Again, your squeeze page has just one purpose – to get leads signing up to your list.

Our next post will cover "What An Effective Squeeze Page Should Look Like."  

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